Objectives
• Develop sustainable and distinctive arts, entertainments and cultural industries.
• Promote a cultural and economic “climate” which will enable the retention of creative talent in Bournemouth.
• Ensure all cultural services seek continuous improvement and provide models of Best Practice.
• Develop receptive audiences for a wide range of cultural events.

Targets
• Form one or more cultural industries ‘networks’ by 2002 to cross-fertilise innovation and help plan growth of the sector.
• Increase in levels of employment skills in cultural industries.
• “Map” the area’s cultural industries by 2003, working with the South West Regional Cultural Consortium.
• Identify more detailed targets in consultation with the cultural industries to measure the above actions by 2003.

Action Plan
• Promote the financial stability and success of the funded sectors including the Bournemouth Orchestra.
• Seek to maximise partnership funding and business sponsorship.
• Support and develop the partnership between the University, Arts Institute and language schools to attract
overseas’ students.
• Ensure the availability of suitable infrastructure to support growth of cultural industries, including working spaces
and communication links.
• Ensure the Learning and Skills Council and the small business service, prioritise the exceptional opportunities
of the cultural sector in Bournemouth.
• Ensure the Bournemouth workforce offers exceptionally high levels of skills for cultural and tourism industries.
• Work with the Dorset/New Forest sub region to identify priority sub sectors.
• Work with the University, College and Arts Institute to encourage students to use skills locally, develop
structured work placements/residencies.
• Develop cultural industry ‘networks’ to support creativity and innovation and help plan growth.
• Manage cultural venues in a way which is accessible to and encourages local talent.