- Brand Management
- Customer Acquisition – Access 6- 10million Visitors
- Retention/Repeat – 2 million Stay Visitors
- Collateral
- Bournemouth Short Breaks and Holiday Guide
- Travel Trade Information Sheets
- Bournemouth Accessibility Guide
- Press Packs
- Newsletters
- Website
- Distribution
- PR (£4 million AVR)
- Reactive and Proactive
- Consumer, Business to Business and Trade
- Website /Information Kiosks/On Line Bookable
- Targeted Email Direct Mail - Electronic and Postal Address
- Advertising - National Newspapers, Magazines and Websites
- CRM - Newsletter, Direct Mail
- Exhibitions
- Visit Britain/South West Tourism
- Market Research
- Volume and Value
- Composition
- Occupancy
- Business Barometer
- Marketing Evaluation
- Advertising Value Equivalent
- Brochure Requests, Cost per Response
- Websites, Click through's, Accommodation Bookings
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