An exciting new free family event, the Wheels Festival, will be held in Bournemouth next year, aiming to provide world-class entertainment for local residents whilst benefiting the local economy through ‘Investing in Tourism’.
The Festival, to be held Saturday 24 May – Monday 26 May 2014, includes themes such as Historic, Classic, Hot Rods, Cycling, Motorcycles and Customised cars, and will build on the well established principles of the Bournemouth Air Festival with its selection of events spread across the entire town.
Revellers will enjoy high-energy outstanding displays, including skateboard and BMX stunts, Monster Trucks parades and demonstration racing. Jumps over Bournemouth Pier and themed selected vehicles along the beachfront will not only make this a memorable occasion, but a fascinating international event for local people on their doorstep.
It is also planned to have an artistic element with various wheel-themed films and performances, with possible funding via an Arts Council bid, along with a full range of family entertainment, making it an all-inclusive festival for everyone to enjoy.
The new Festival is expected to attract around 360,000 people, many of whom will be local residents taking advantage of a top class event right on the doorstep. Some 67 per cent of those who attend the Bournemouth Air Festival live in Bournemouth and the surrounding area.
The Wheels Festival will use a similar business model to the hugely successful Bournemouth Air Festival, which is estimated to bring over £25million into the local economy, benefiting business while boosting the town’s profile.
The strong daytime and evening programme has been a winning formula for the Bournemouth Air Festival and so the evening entertainment will also be an important feature of the Wheels Festival. The Lower Gardens and Pier Approach areas will host night time entertainment including nightly firework displays with a wheels theme. There will also be ‘nightglow’ illuminated events for all types of vehicles.
The Wheels Festival will be funded through trading stands, sponsorship, and support from the local trade, as well as contributions from Bournemouth Council in addition to both the Town Centre and Coastal BIDs.
Councillor John Beesley, Leader of Bournemouth Council, said: "We have had huge success with the Bournemouth Air Festival and for many residents it is one of the highlights on their summer calendar. This major new event for the town will kick-off the start of the summer season in style.
“Bournemouth is known for its quality festivals and events and the Wheels Festival will further develop that reputation, whilst significantly contributing to the local economy. Investing in events such as this enhances our standing as a premier destination and is as valuable to Bournemouth as improving the quality of our outside space and attractions.”
Des Simmons, Chair of the Coastal BID, said: “The Festival site will be set around some of Bournemouth’s most iconic landmarks, including Bournemouth Pier. With events running along the Seafront and East Cliff this high profile Festival will give tourism businesses a beneficial kick start at the beginning of the season.”
Andy Duck, Vice Chair of the Town Centre BID, said: “This event will be spread across various pockets of the town with town centre shows and parades. Expected to bring around 360,000 people to Bournemouth this event will hugely benefit local businesses.”
Posted on Monday 5th August 2013