Improving the Seafront

Enhancing Bournemouth’s natural features 

Bournemouth’s Seafront Strategy is an ambitious long term plan to develop a world-class seafront that will enhance the natural assets of the coastline and create public spaces and facilities to inspire new generations of visitors.

We put together the Seafront Strategy with the local tourism industry, landowners and other seafront groups and organisations.

It highlights four areas along the seafront and aims to improve their natural strengths and identities.  


The distinctive character of the Chines is enhanced year on year by a program of ongoing improvements. We've made a commitment to continually improve the following features:

  • Connecting the Chines with the promenade using green gateways.
  • Creating a new tree tops walkway through the tree canopy and across the chine valleys.
  • Improving public toilets, lighting, beach offices, beach huts, seating and promenade surfacing. 
  • Installing natural play areas.

During summer 2015, the facilities at Durley Chine were significantly redeveloped to include  a striking glass-fronted cafe offering superb views, a new beach office and new public toilets.

In 2017 we re-landscaped an area at the base of Alum Chine. This included improving and extending the popular play facilities of the Alum Chine Play Park. The Treasure Island themed children's paradise has been very well received.

Central Beach

Exciting plans at Pier Approach came to fruition over two phases.

Phase 1 (the area to the left as you approach the pier)
Pier Approach now provides a vibrant and contemporary welcome to visitors and residents alike. An interactive water play area, improved landscaping, cafes, and the addition of a tourist information area transformed the area into a welcoming family friendly space.

Phase 2 (the area to the right as you approach the pier)
In 2018 Pier Approach was completed and became one fluid, united space; creating the ultimate beachfront and promenade experience with widened walkways, palm tree planting and welcoming lighting to encourage visitors to stay longer. 

Promoting dining, arts, culture and events at the seafront, Pier Approach is in itself a destination. It is home to many thriving restaurants, cafes and venues offering family friendly activities as well as providing a gateway to Bournemouth’s magnificent seven miles of sand.

Coastal Activity Park

A brand new coastal hub facility, combining surf school, commercial destination and environmental attraction has been developed at the foot of the cliffs at Toft Steps. This area is a vibrant, fun place to visit all year round.  

Beyond current projects, the rest of the strategy is about an aspiration to deliver improvements over the next 15 years. Future projects will be subject to planning and separate consultation, depending on scale.