Bournemouth Town Centre Vision - Values and Principles Refresh

Stakeholder review - now closed

A big thank you to those who gave up their time in the summer to come along to one or perhaps both of the workshops run by local urban design practitioners Feria Urbanism and Boyle + Summers. We hope you enjoyed them. Thank you too to those who responded to the stakeholder review, which has now closed.

The consultants have been busy pulling together the variety of comments received, and some patterns have emerged. This led to the preparation of a draft vision document, setting out key values and principles, the purpose of which is to provide:

  • updated stakeholder opinion reflecting economic, social and environmental changes to the Town Centre ten years on
  • a springboard and catalyst for further work, including for investment and promotion
  • up-to-date evidence to inform emerging changes to planning policy

The document is being updated to take into account the comments received during the stakeholder review.

The review period closed on 6th January 2019. However we are continuing to capture ideas and comments for future work. Please send your comments to

What happens next

The document is part of an on-going process to further enhance the Town Centre as a beautiful and healthy place and this will mean continuing conversations with stakeholders, partners and the wider public. This document is another step towards encouraging a dynamic future for the Town Centre it is part of our process of exploration and we’ve learned much from this. 

The document is being updated to take into account the comments received during the stakeholder review. It is due to be considered again by Cabinet on 20th February 2019. 

Approach taken in the document

There are a number of reasons for publishing a new vision document. These include the implementation of many of the ideas in the original 2008 vision, the rapidly changing nature of work, shopping and leisure, the growing demand for new homes, all in the context of growing climate awareness. This process is helping us evolve our thinking.

To help explain the values and different perspectives, the vision is expressed in a variety of ways:

  • Visual – what should the future town centre look like
  • Written – what are the key values for the future town centre
  • Spatial – where are the key areas for change and for conservation
  • Emotional – how will the future town centre be experienced
  • Delivery – how will the future town centre be created.

This refreshed vision takes an holistic view for the town centre and seeks to offer a set of universal and long-lasting principles on which to base decisions and actions, and against which to measure proposals. An agreed set of values is proposed rather than a specific set of projects. Values can last over time whilst projects can be buffeted by economic or political cycles or simply fall out of fashion or lose commercial appeal.

The vision is based on workshops attended by a wide variety of stakeholders including retailers, developers, voluntary groups, transport operators, hoteliers, the universities, BDC, ward members, council officers and others. 

The vision summarises the outputs from those workshops and provides a description of the future town centre – a city-centre-in-waiting. The aim is for the vision to be owned by the maximum number of stakeholders via a truly open and inclusive process.

A specific timescale has purposefully not been defined for the vision which is designed to apply to all stakeholders and across all Council departments. 

Once the vision is adopted it is hoped that all stakeholders will use it as a springboard and a guide to further projects and initiatives.

Our vision and plan will undoubtedly evolve from the picture we’ve created of it here.