Cycling Safety Initiative

THINK! Safer Cycling Campaign

The number of people choosing to cycle for fun, fitness or to get to work has increased by more than a quarter in twenty years and an incredible 3.2 billion miles are cycled on our roads every year.

Riding a bike is safe – since 2010 the number of cyclists killed on our roads has fallen to its lowest level on record. However, 3,337 cyclist were killed or seriously injured on our roads in 2015 which is why THINK! has launched its latest cycling campaign.

The aim of the campaign is to raise cyclists’ awareness of the dangers of lorries turning left – the area where a third of collisions between cyclists and lorries happen. In the last 5 years, 104 cyclists were killed in accidents involving an HGV (heavy goods vehicle). This accounts for nearly 20% of all cycling fatalities.

We want to remind cyclists to ‘hang back’ at junctions to avoid getting caught between a lorry and left hand turn.

THINK! has also teamed up with the Freight Transport Association to remind HGV drivers to look out for cyclists.

Further information available on the Highway Code's Rules for Cyclists and Rules for Drivers.